I created a full brand identity for a peer-to-peer (P2P) car rental platform designed to make vehicle sharing simple, safe, and accessible. The goal was to develop a modern and trustworthy brand image that resonates with both car owners and renters.

I crafted a logo that reflects movement, connection, and ease key themes for the Asancars experience. Alongside the logo, I developed a clean and approachable color palette, selected modern typography, and built a versatile visual system that could work seamlessly across digital and print platforms.

The design approach focused on balancing professionalism with friendliness, ensuring that the brand feels both credible and user-friendly. I also designed supporting brand elements such as iconography, layouts, and promotional materials to create a cohesive and scalable identity.