For the Filtreach project, I was tasked with developing a complete brand identity for a modern B2B company that bridges human expertise and AI technology to drive business growth. The goal was to create a brand that feels smart, trustworthy, and future-focused while remaining approachable and human-centric.

I designed the logo to reflect connection, precision, and innovation key pillars of Filtreach's value proposition. The visual identity system includes a clean, modern color palette, contemporary typography, and a flexible graphic style that conveys professionalism with a touch of creativity.

Throughout the project, I focused on creating a brand experience that feels both strategic and personal, aligning with Filtreach’s mission to offer a balanced, high-performing blend of human and AI-powered outreach. The branding extends across digital applications, marketing materials, and internal assets, ensuring consistency and impact at every touchpoint. This project involved a thoughtful approach to strategy, design, and execution, making sure every detail from iconography to layout choices supports Filtreach’s position as a smart, reliable partner in the B2B landscape.